Step 1
Visit a participating business or use the free online entry option
Scan a partner QR code in-store for a prefilled business entry form, or use the free weekly AMOE if you are not entering through a mission stop.
Seasonal Activation
Our Iowa City Spring Hunt
April 15 - May 15, 2026
Visit partner businesses, complete a short mission, or use the free weekly entry option to take part in the season hunt.
No purchase or payment is necessary to enter or win. A purchase or payment of any kind will not increase your chances of winning.
Open to legal Iowa residents age 18 or older. Entry limits apply.
Weekly windows are live throughout the season. Rules and privacy details are always available before submission.
Weekly Window
The next weekly window opens soon
- AMOE is one free online entry per person per weekly entry window.
- Each valid AMOE entry is eligible for that week's drawing and the final season drawing.
- In-store entry is one base entry per person per participating business per season.
How it works
Step 2
Complete the mission or weekly free entry form
In-store entries require mission evidence. AMOE requires only your name, email, and Iowa residency confirmation for the current weekly window.
Step 3
Submit your entry for a chance to win
Valid entries are reviewed for the current weekly drawing and the final season drawing. Bonus boosts remain in-store only.
In-Store Entry
Scan the partner QR code or use a business-specific link
Every participating stop has a prefilled entry form. Complete the mission shown for that business, then submit either a direct photo or a qualifying public social post.
Partner stop
High Ground Cafe
301 E Market St, Iowa City, IA 52245
Photograph the specials board, pastry case, or another mission sign detail that makes this stop feel distinctly local.
Bonus window: April 15-19, 2026
Partner stop
Prairie Lights Books
15 S Dubuque St, Iowa City, IA 52240
Photograph a shelf display, table stack, or window detail highlighted on the mission sign inside Prairie Lights.
Bonus window: April 20-26, 2026
Partner stop
Record Collector
125 E Washington St, Iowa City, IA 52240
Photograph the mission sign detail in-store, a featured bin label, or another detail that captures the feel of crate digging downtown.
Bonus window: April 27-May 3, 2026
Partner stop
FilmScene
118 E College St, Iowa City, IA 52240
Photograph the current lineup board, lobby poster wall, or the mission sign detail tied to this week’s FilmScene stop.
Bonus window: May 4-10, 2026
Partner stop
Englert Theatre
221 E Washington St, Iowa City, IA 52240
Photograph the marquee, entrance, or another mission-sign detail that signals a recognizable downtown culture stop.
Bonus window: May 11-15, 2026
Partner stop
Red Avocado
521 E Washington St, Iowa City, IA 52240
Photograph the menu or a mission-sign detail inside Red Avocado that reflects the stop’s seasonal character.
Partner stop
La Regia Taqueria
520 S Gilbert St, Iowa City, IA 52240
Photograph the mission sign, counter detail, or another on-site visual cue that identifies the stop.
Partner stop
Summit Yoga
820 S Dubuque St, Iowa City, IA 52240
Photograph the welcome area, studio detail, or mission sign inside Summit Yoga to complete this stop.